I help people with their Shopify stores

Practical, hands-on support to keep things moving in the right direction

Running a business already takes your attention in a lot of different directions.

Your Shopify store should support that — not become another thing you need to stay on top of.

I work with store owners to improve, fix, and manage their Shopify stores in a way that actually holds up day to day.

“Deirdre understood what we needed almost immediately and took the stress out of managing our Shopify site.”

KC

What I do

I work across three main areas:

Store Builds

New Shopify stores, set up properly from the start — clear structure, considered setup, and built to last.

Improvements

Working through what’s already there — simplifying, refining, and fixing what’s not quite working.

Ongoing Support

Continued updates and improvements, so your store keeps moving forward without you needing to manage it all.

How I work

The process is straightforward:

We agree what needs to be done
I get access and start working through it
We check in at key points
You always know what’s been done and what’s next

Most of the work is handled by me, so you’re not pulled into the detail unless you need to be.

Deirdre | McBride Digital

Why I do this

I used to work inside Shopify, supporting merchants directly.

What I saw, over and over again, was how much people were expected to figure out on their own.

Tutorials, workarounds, quick fixes — all pieced together just to keep things going.

Most stores weren’t broken. They just weren’t set up in a way that made them easy to run.

That’s where I come in now.

Not to advise from the sidelines — but to take the work on and sort it properly.