Running a business is already a full-time job.
Your Shopify store shouldn’t be another thing pulling you away from it.
If you’re:
- Constantly patching things together
- Unsure if your store is actually set up to convert
- Spending hours Googling fixes that half-work
- Putting off updates because you “don’t want to break anything”
You’re not doing anything wrong.
You’re just trying to do too much.
This is exactly where we come in.
“Deirdre understood what we needed almost immediately and took the stress out of managing our Shopify site.”
“Working with Dee was such a relief. Everything was handled with clarity and care, and our store finally feels solid.”
We take Shopify off your plate.
We work with established and growing businesses who need their Shopify store built, refined, or maintained — without being dragged into the technical weeds.
Store Builds
From strategy to launch, we build clean, conversion-focused Shopify stores that are easy to manage and built to scale.
learn moreStore Optimisation
Already live but not loving it? Let's improve structure, flow, speed, and usability so your store works harder for you.
learn moreOngoing Support
Updates, tweaks, fixes, and improvements — handled calmly and proactively, so your store never falls behind.
learn more
You don’t need a developer. You need a Shopify partner.
We don’t just “make things look nice.”
We think about how your store supports your business — how customers move through it, where friction creeps in, and what actually needs attention versus what can wait.
Our clients come to us because they want:
- Clear recommendations
- Thoughtful execution
- Someone who can make decisions without constant back-and-forth
In short: they want it handled.
Deirdre McBride
Meet the founder
McBride Digital was founded after years spent supporting Shopify merchants and working closely with growing businesses. Over time, it became clear that many business owners didn’t need more tools or advice — they needed dependable support for their store.
Today, we work behind the scenes to keep Shopify stores running smoothly, allowing business owners to focus on the parts of their business that matter most.
