Make Your Existing Shopify Store Work Better

For stores that are live and functional — but not as clear, efficient, or effective as they should be.

This is for you if…

Your Shopify store is up and running, but something feels off.

This service is a good fit if:

  • Your store has grown in a piecemeal way
  • Navigation or structure feels messy
  • Customers seem to drop off for no obvious reason
  • You’re hesitant to change things because you don’t want to break anything

You don’t need to start over — you need thoughtful, strategic improvements.

If you’re short on time and want a store you can trust, you’re in the right place.

Not a redesign. A refinement.

Store optimisation is about identifying friction and removing it — carefully.

We look at how your store is structured, how customers move through it, and where unnecessary complexity has crept in. From there, we make targeted improvements that support clarity, usability, and conversion.

The goal isn’t to make things look different.

It’s to make them work better.

What I focus on

Structure & flow

Improving navigation, collections, and page hierarchy so customers can find what they need more easily.

Usability & clarity

Reducing friction, confusion, and distractions that quietly cost you sales.

Performance & consistency

Addressing issues that affect how smoothly your store runs and how cohesive it feels.

What changes after optimisation

  • A store that feels easier to use and manage
  • Clearer customer journeys
  • Fewer “something’s not quite right” moments
  • More confidence in how your store is set up

Most clients come away feeling relieved — like their store finally makes sense again.

HOW THE PROCESS WORKS

1. Store review

We take a considered look at your existing setup to identify opportunities for improvement.

2. What needs attention

We highlight where small, strategic changes will make the biggest difference.

3. Making the changes

Improvements are implemented thoughtfully and with care.

4. What comes next

We review the outcome and determine any sensible next steps.

Not sure if optimisation is what you need?

That’s common — and completely fine. If your store feels like it could be working harder, we can figure out the most sensible next step together.