About Us

We work with business owners who are deep in the day-to-day of running their business — and don’t have the time, space, or maybe even desire to manage their Shopify store themselves. But they still want it to work for them.

Before working independently, we spent years inside Shopify supporting merchants directly. Day after day, we saw the same pattern: capable, hardworking people juggling customers, stock, marketing, and operations — while also being expected to keep their online store running smoothly.

What stood out wasn’t a lack of ability.

It was a lack of time.

Many merchants didn’t need to be shown how to do things.

They needed someone they could trust to simply do it for them.

That gap is what led us here.

Today, we build, optimise, and maintain Shopify stores for businesses that have outgrown DIY fixes and constant decision-making. We’ve worked both independently and within agency environments, which means we understand not just how Shopify works — but how it fits into a real business with real constraints.

Our approach is calm, considered, and practical.

We focus on clarity over complexity, and on work that supports long-term growth rather than quick fixes.

If you’re looking for a team that understands Shopify and respects your time, you’re in the right place.