Using Shopify

I Don’t Just Build Shopify Sites — I Step Into Your World

Before a single product is uploaded or a colour is picked, I dive into your business, your story, and your customers. Because the best Shopify sites aren’t just functional —...

Real Life: Helping Customers Find the Dresses They Love

Previously, I worked with She’s Fabulous to turn one website into two tailored shopping experiences — all using smart product templates. One for prom-goers, one for bridesmaids. Same site, completely...

🫖 Make Yourself at Home: Why Your Website Should Feel Like a Warm Welcome

When someone walks into your home, you want them to know where the mugs are, how to use the kettle, and whether you’ve got honey or sugar on offer. Your...

Shopify 2.0 Explained: Why It Matters and What You Might Be Missing

Is your Shopify theme holding you back? Shopify 2.0 is more than just a buzzword—it's the key to a faster, more customizable, and customer-friendly online store. Discover why upgrading matters,...

Simplifying Metafields in Shopify 2.0 – Make Your Store Smarter

Shopify 2.0’s built-in metafields let you display custom info—like size guides, ingredients, care instructions, and more—exactly where they belong, no coding needed. In this post, I’ll break down what metafields...

What exactly is Owned Media?

Learn how owning your digital space can boost your brand's control and customer engagement—with practical tips on leveraging your website and Shopify 2.0's features to drive lasting success.

How I Work Remotely to Transform Shopify Stores

Discover how I remotely revamp Shopify stores with clear communication, structured workflows, and a focus on upgrading to Shopify 2.0 for improved speed, navigation, and lasting performance.

A Step-by-Step Guide to Migrating Your Store to Shopify

Here is a strategic, high-level plan for migrating your e-commerce business from another platform to Shopify. Use these steps as a framework to ensure a smooth transition and minimal disruption...

Improve Conversions Using Shopify’s Free Search & Discovery App

Shopify’s Search and Discovery app is a free, built-in solution that helps you customize and enhance how customers find products in your store. It allows you to:

Elevate Your E-Commerce Strategy: Mastering Shopify’s Native Analytics Tools

Below is an overview of Shopify’s built-in analytics and how you can use them to gain insights, make data-driven decisions, and ultimately grow your e-commerce business.

FREE strategic plan to upgrade your vintage Shopify theme to OS 2.0

Below is a high-level strategic plan for upgrading a Shopify theme from 1.0 (Vintage) to Online Store 2.0 (OS 2.0). While the specific steps can vary depending on your theme...

Act in the Present: How to Transform Your Website Today

I've been reflecting on the importance of taking action in the present moment. Focusing on what you can do right now sets in motion the creative forces that bring your...